AD TYPES
Native Ad Units available in RTB system
Native Ad Unit/widget may consist of one or several ad units. Ad unit is a picture with a short text describing publicized good or service. Dimensions of native ad units/widgets are usually similar to dimensions of prevalent banners, which is why they may be placed on the majority of websites.
Native Ad Unit
Native ad unit is an advertising block, consisting of an image, a short text with a title,
describing publicized good, and links directly to the advertiser's website. One or several
advertising blocks can be included into the native ad unit.
Example
With the text covers up an image
Text describing publicized good appears over the image when mousing over it
Example
With the text over an image
Consists of an image and text over it
Example
Text widget
Consists of the text, title and a link to the advertiser’s website
Example
Rubber widget
Widget hovers along with the page as the visitor scrolls it down
Example
Horizontally oriented rubber Native Ad Unit
Stretches across the entire width of the page
Example
Attached in the footer
Native Ad Unit is placed in the footer of the page, scrolls along with the page
Example
Pop-up ad
Lies as a new web browser window, hidden under the active window and displays ad units
Example
Pop-up ad opens in a new active window over the content of the website
Opens after the visitor clicks wherever on the content of the website and lies over the
webpage
Example
Widget with a 'wave' effect
Images topple over in certain time periods, thus making a 'wave' effect and generating great results
Example
Native Ad Unit with a 'drum' effect
A sliding row of ad units which reminds of a slow film shots change, thus creating a 'drum' effect
in the widget
Example
Sidebar Ad
A floating vertically oriented ad type, which appears in the right side of the page after
opening
Example
Creeping Line Ad
Text widget with rolling text announcements
Example
Mobile Ads
Slimmed down version of online display ad that would appear on a desktop screen. Lies over the
content website. May be shut down immediately. Otherwise will be shown to the visitor during a
chosen time-period
Native Ad Unit with hidden additional ad units shown when the visitor mouse over it
Widget hides a panel with additional ad units, which appear after the visitor mouse over the main ad
unit
Example
Native Ad Unit shown to casual users
Appears when a casual user closes website
Example
Flash - banner
Vector graphics allows to obtain animation effects even in the small sized banners. Flash-banners
look much more attractive than gif or jpg.
Example
Alternative mobile ad unit
Is a quite pleasing and presentable in appearance ad unit. Is always placed on the footer of the
screen. Mobile ad unit is a great solution
for sites with both mobile and web traffic. Since it's possible to turn any web ad unit into
alternative mobile ad unit.
Example
