Use: By using our services, or providing us with any information, you consent to the collection, processing, maintenance and transfer of your Non-Personally Identifiable Information. We will use your Non-Personally Identifiable Information:
- to fulfill requests for our services;
- to communicate with you and respond to your inquiries;
- to conduct research about the use of the RTBsystem services;
- to enable you to create an account, store log-in credentials, and customize your RTBsystem services;
- to contact you from time to time about RTBsystem services; and
- for RTBsystem to provide offers for products and services of RTBsystem.
We use the Usage Information we collect and information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into "Audience Segments." These Audience Segments do not contain Personally Identifiable Information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these Audience Segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, and publisher web sites to deliver advertisements and offers that may be of interest to users within a given segment.
Sharing: We may share Non-Personally Identifiable Information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.):
- in any manner permitted for Personally Identifiable Information; and
- with our third-party business partners for the purposes described in the section above.
We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.
We may share non-aggregate, non-personally identifiable Usage Information, including audience segments, with third party advertisers and publishers to assist us and them in delivering relevant, targeted advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements about goods and services likely to be of greater interest to you. Your preferences collected through this process may be used to influence which types of marketing messages you receive across sites that we work with.
We may also share aggregate statistical information about our services with advertisers and publishers. We do not provide any personally identifiable information to these third parties.